COADFII
Creative direction and visual development
An album-world exploration rooted in dance music, connecting identity, moving image, print and live performance.
Creative direction and visual development by Sasha Kasiuha. The exploration book develops the campaign across formats, from the first image to the stage.
Album campaign concept · 258-page book · 2025
- Identity
- Packaging
- Film
- Social
- Art book
- Live
[ 01 / VISUAL IDENTITY ]
An identity built for the whole release
A modular graphic language built from points, lines and repetition. The studies explore how a simple mark can develop into a wider campaign identity.
[ 02 / FILM & IMAGE DIRECTION ]
One night, from dusk to dawn
The film proposal connects individual music videos through a single night. Each track has its own sequence, while light, movement and colour connect the films. The same visual language informs shorter social edits and the companion art book.
[ 03 / LIVE & PHYSICAL EXPERIENCE ]
The album beyond the screen
A transforming stage structure extends the campaign into live performance. Drawings explore how the volume opens; the concept render tests the relationship between light, architecture and audience scale.
A connected album campaign
One proposal connects the artist’s identity, album artwork, physical release, music videos, social content, art book and live environment. The book brings these decisions together so each format contributes to the same release.
- Creative direction and visual development
- Sasha Kasiuha
- Project
- Concept proposal, 2025. Selected from the 258-page exploration book.