Re{form} Zara
Campaign and film direction by Sasha Kasiuha, spanning the launch teaser, campaign, long-form film, digital garment studies, exhibition and retail.
Collection and original film concept by Couturier John Galliano.
- Campaign & film
- Launch teaser to long-form storytelling
- Character loops
- Individual performances for digital
- 12 moving previews
- Garment, material and construction
- 12 technique films
- Process connected to the finished look
From garment to character
Each look takes on a distinct posture, gesture and rhythm. Individual character loops extend the campaign into the digital collection, giving each silhouette its own presence.
The collection, in detail
Twelve moving previews bring the camera close to the making: cutting, reshaping, fastening and handling the garments. These short films make construction part of the collection’s online experience.
Process becomes performance
A further twelve technique films connect the making to the finished character. Material, construction and movement sit together, showing how an idea changes from the worktable to the body.
Selected sequences from the technique films.
A film beyond the campaign
The long-form film brings together Couturier John Galliano’s interview, the working process and staged performance. New York and Paris units contribute different perspectives to the same collection.
The work in motion
From the launch teaser to the digital collection, this edit brings the campaign, film, character loops and garment studies into one view.
Watch the full films ↗One direction, across formats
The responsibility spans performance, cinematography, editing, sound and visual effects across the moving-image work. Campaign, digital, exhibition and retail each require a different scale and rhythm, while remaining part of the same visual world.
- Campaign and film
- Launch teaser
Campaign film
Long-form film - Digital collection
- Character performances
12 moving garment previews
12 technique films - Exhibition and retail
- Moving-image work extending the collection into physical spaces
- Collection
- Authored by Couturier John Galliano
- Original film concept
- Couturier John Galliano
- Film direction
- Sasha Kasiuha