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Maison Margiela / Nighthawk

Film, campaign image & live direction

One visual world across teasers, film, poster artwork, live performance and exhibition. Sasha Kasiuha’s direction connects the moving image to its public life, from the first release to Cinema Le Balzac in Paris and the Artisanal 2024 pop-up exhibition in Tokyo.

Maison Margiela · Creative direction by John Galliano.

Teasers & film: Short-form releases and Nighthawk
Poster artwork: Direction of the film’s key image
Live performance: Shooting and performance direction
Tokyo exhibition: Moving image across physical space

Nighthawk: two figures seated in an empty cinema, surrounded by rows of seats and projector light, in black and white.

[ 01 / TEASERS & FILM ]

The first glimpse. The full world.

The teasers introduce the characters, material and atmosphere of Nighthawk. The film expands that language through the creation of Maison Margiela’s Artisanal 2024 collection, bringing garment, gesture and performance into one cinematic world.

Nighthawk · Trailer

Nighthawk: a full silhouette in a white dress against a reflective blue backdrop.

Nighthawk: a close study of a cream corset, lacing and construction.

Nighthawk diptych: a full-length black dress against white, paired with a blue-lit close-up beneath sheer fabric.

Explore the film and credits ↗

[ 02 / POSTER ARTWORK ]

A film world, held in one image.

Direction for the poster artwork carries the film’s visual language into print and its cinema presentation. Image, title and composition connect the campaign to the work on screen.

The original Nighthawk film poster, with the complete typography and composition.

Nighthawk at the exterior of Cinema Le Balzac, Paris.

Cinema Le Balzac · Paris

[ 03 / LIVE PERFORMANCE ]

The screen opens into the room.

For the Nighthawk presentation at Cinema Le Balzac, film and live performance meet in the same space. Sasha Kasiuha’s role spans shooting and directing the live performance, connecting the performers, camera and projected image.

A performer silhouetted beneath the Nighthawk projection inside Cinema Le Balzac.

Two performers seated together in the cinema, in a monochrome close view.

Explore the film and live performance ↗

[ 04 / TOKYO EXHIBITION ]

The same world, at another scale.

The work continues into Maison Margiela’s Artisanal 2024 pop-up exhibition in Tokyo. Moving-image direction extends the characters, garments and material details across the exhibition screens, bringing the visual world into a space visitors can move through.

White screens and their reflections form a luminous volume within the Tokyo exhibition.

Black lace imagery wraps the exhibition screens and reflects across the floor.

Explore the Tokyo exhibition ↗

[ ONE CONNECTED DIRECTION ]

From image to experience.

Teasers establish the first impression. The film develops the story. Poster artwork gives it a public identity. Live performance and exhibition bring that world into the room. Each format changes the scale of the work while retaining its character.

Selected press

“a piece of couture cinema that will resonate long after the final credits roll.”

Jazmin Cielo Estades · V Magazine · 15 October 2024

Read the V Magazine feature

PAPER · Interview by Ivan Guzman · 3 December 2024

Sasha Kasiuha on Nighthawk and dimensional splitting

Direction: Sasha Kasiuha · Teasers and film, poster artwork direction, live-performance filming and direction, exhibition moving image
Creative direction: John Galliano · Maison Margiela