SOOT
A visual direction for SOOT, from photographic image-making and motion to the stories and formats of its social presence.
See everything · Photographic series
Seeing, in motion
The eye study extends the photographic language into movement, shifting between physical detail, colour and a field of digital images.
Think outside the grid
“Think outside the grid” carries the idea into graphic form. A shared language of images, shapes and typography connects individual posts into a recognisable brand presence.
Ideas in view
A closer look at SOOT in use: moving between images, collections and new connections.
Beyond the screen
Reflections, organic forms and architecture bring the idea into everyday life. These visual references connect SOOT’s digital world with texture, space and a different way of looking.
From image to social
The scope brings brand imagery, motion and social content under one creative direction, extending from the visual language to product stories, creative culture and the founder’s story.
- Creative direction
- Brand image and art direction
- Content direction
- Social strategy and editorial themes
- Visual development
- Photography, motion and graphic formats
- Creative direction and visual development
- Sasha Kasiuha